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Coffee Princess Stella Florensia about North Sumatran Coffee?

Coffee Princess Stella Florensia about North Sumatran Coffee?



North Sumatran coffee already has an international reputation, said Ms. Stella Florensia in a friendly interview conducted by Sabam Malau.
Photo 1: Stella Florensia (right) and her mother Ellen Hutapea (left)




Stella Florensia has been awarded as Princess Coffee Best Personality by the Coffee Queen Contest of Indonesia 2011 which was conducted in Jakarta, the capital city of Indonesia, in April 2011. The contestants came from 14 Provinces of Indonesia.  She was one of the two representatives of Central Java Province. She who was born in Pekan Baru on May 28, 1989 is the daughter of Ir. Djumadi Hutajulu and Ellen Hutapea. She is an undergraduate student of Biology at State University of Semarang.  Dr. Sabam Malau is the Chairman of NSCF-North Sumatra Coffee Forum. In order to provide her comprehensive opinion,  all interview results are presented in two pages.  Some of the interview results are presented in this page, and some can be read in the page “Coffee Princess Stella Florensia about young drinkers of coffee”.




Sabam Malau: Why did you joint the Coffee Queen Contest of Indonesia 2011?
Stella Florensia: Coffee Queen Contest of Indonesia 2011 was held to find Ambassador Coffee who can actively involve in encouraging the growth of Indonesian coffee industry, considering that Indonesia is the 3rd biggest of world’s coffee producers. The result is also expected to lead to the development of tourism in Indonesia through coffee industry. I entered the contest because I study Biology, and have 1.5 years of experience as a Regional Tourism Ambassador, as well as was entrusted by the Central Java Government to compete in the contested matters. I was one of two representatives of the Province of Central Java. The competition was so qualified one. The contest materials were not only coffee knowledge but also public speaking, class of beauty, mastery of stage, and self-development.  The contestants must deserve to be a true Ambassador Coffee.

Sabam Malau: What was your achievement in the contest?
Stella Florensia: The Jury awarded me as Champion of the category as Princess Coffee Best Personality. I am proud of it.

 Photo 2: (coffee1) (from right to left) Stella Florensia (Province of Central Java),  Khairun Nisa (Province of Nanggroe Aceh Darussalam), Nurul Jamilah (Province of Southern Sumatra),  Sitha Adya Rahayu (Province of Southern Sumatra).

Sabam Malau: Did you enter other contests?
Stella Florensia: I once took a few college level and regional contests before heading to the national level. Among other contests let me say: I was Champion Favorite in the Princess Campuss Contest 2008 of State University of Semarang; I was the Champion First of the Princeess Kartini Contest 2009 of Faculty of Mathematics and Natural Science; I was the Champion First  of the Semarang City Tourism Ambassador Selection 2010; I belonged to the best of ten of Tourism Ambassador Selection 2010 of Province of Central Java.

Sabam Malau: What do think about Indonesian and North Sumatran Coffee?
Stella Florensia: Nature of Indoensia is very suitable for coffee growing.  I am proud of knowing that there are 7 different specialty arabica coffee, and 6 among 7 are produced in Indonesia. Indonesian coffee has very unique characteristics, ranging from taste to the way they are presented. Such characteristics are very important to attract international buyers. North Sumatran Coffee has already been able to penetrate international market. North Sumatran coffee already has an international reputation. Achievements of North Sumatran Coffee are very good, but still need farther development such as to increase number of international buyers amids the increasing market demand on coffee. Not to be neglected are to make a better  agricultural practices as well as to improve coffee business chain.  

Sabam Malau: We appreciate your availability on this interview. You are the future of coffee. We are proud of you, and wishing you all the best.
Stella Florensia: You are welcome, and I do thank you for the compliments.

Note to the readers: Please read the second part of the interview in order to know the entire results.

Kind regards,

Dr. Sabam Malau
NSCF Chairman

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