GOLDENWAYS
COFFEE ENTERPRICE
Stimulated by my need of fund
to help poor farmers of coffee as well as to share the best, most tasty and
healthy coffee which I always drink, then I sell coffee.
Why do I need to sell coffee?
Most of the profit will be
used to increase welfare (income) of coffee farmers through creative coffee
value chain program by implementing pro-environmental and sustainable quality
and quantity of coffee production system.
The activities will be in form of empowerment, training, field school,
and facilitating. In due time (in 2-3
years), the program will stimulate the coffee growers of a village to establish
cooperative which builds the hulling and roasting facilities. This will increase their income higher than
ever. Goldenways Coffee will be the
buyer of these green beans as well as roasted beans. Direct beneficieries will be 9,500 coffee
farmers.
Everybody, Roasters, Cafes,
Restaurants, Offices, Stores, Institution, etc can buy my coffee. I already
export my roasted bean and ground/powder coffee to the USA. Minimum order for
export is 20 kgs.
Who am I?
My name is Dr. Ir. Sabam
Malau, lecturer of Agriculture Faculty of University of HKBP Nommensen, Medan,
Indonesia. Member of Theology Commision
of HKBP. Member of Rules Commision of
HKBP. Doctor (PhD) from Georg-August
University of Goettingen, Germany. Alumni
of Bogor Agriculture University (Institut Pertanin Bogor, IPB). Owner of
Goldenways Coffee. Licensed Q Grader (Certificate issued by Coffee Quality
Institute, USA, and SCAA, USA), Roaster,
Agronomist, and Coffee Expert who has Cupping Laboratory. Chairman of NSCF-North Sumatra Coffee Forum. Member of
Specialty Coffee Association of America (SCAA). Member of Specialty Coffee
Association of Indonesia (SCAI). Coffee Consultant. United States Agency for International
Development (USAID) presented to me the Certificate of Appreciation for
outstanding service of mine to the USAID-AMARTA program in Indonesia, signed by
CoP Dr. William Levine and Deputy CoP Mark Birnbaum on 12 January 2011. I was awarded
as Champion of the Community Entrepreneurship Challenge 2010, sponsored by
Arthur Guinness Fund, organized by British Council Indonesia, signed by Mr.
Keith Davies Country Director of British Council Indonesia; the fund in amount
of IDR 100,000,000 had been transferred directly to the bank account of Aliansi
Proagribisnis Pakpak Bharat.
What is Goldenways
Coffee?
Goldenways Coffee is a
Science, Technology and Quality-Based Enterprise that belongs to me. Certificates
of Goldenways Coffee (Coffee Trader and Roaster):
(1). Business Registration
Number: 02.12.5.15.37761/1586/2046/04/2013 2013 issued by Medan City
Government, Indonesia
(2). Industrial Permit Number:
0149/0121/1.1/0603/04/2013 issued by Medan City Government, Indonesia
(3). U.S. FDA Registration Number: 13685282730
issued by the United States (U.S.) Food and Drug Administration (FDA). Goldenways Coffee has been duly registered by
Lehrman Beverage Law, PLLC with the U.S. FDA.
What coffee do I
sell?
I sell only pure 100% coffee
with no-additives at all. I sell specialty coffee of green bean, roasted bean,
and ground coffee of Arabica and Robusta coffee as well as Luwak Coffee to all
over the world. The origin of coffee
bean is highland (1000-2300 m asl) of North Sumatra Province, Indonesia. Known
generally as Sumut Coffee, Batak Coffee, or Mandheling Coffee. Based on regencies, specificly known also
as Dairi/Sidikalang Coffee,
Humbanghas/Lintong Coffee, Pakpak Bharat Coffee, Samosir Coffee, Simalungun Coffee,
Tanah Karo Coffee, Tapanuli Selatan Coffee, Tapanuli Utara Coffee, and Tobasa
Coffee. Trade name is ALEALE for Arabica and SIRAMBUMAS for Robusta and DaSola
for Luwak Coffee. Pamper yourself, dear
family, and respect guests to the right, pure, fragrant, tasty and healthy
coffee. Seven Star Quality, Affordable Price.
Customers first, delivery on time.
How do I prepare
the coffee?
I myself roast green coffee
soonest after customers pay for the coffee, so that my roasted and ground
coffee is always fresh. I buy parchment
and green bean from coffee farmers as well as coffee processors who has hulling
maschine which produces green bean from parchments. This coffee processor buy parchment from
farmers. Before I buy the green bean, I
test first the samples by using Cupping Method.
I then buy if the sample passes the test. After payment, the processors send the grean bean. Then, I dry the green bean under sunlight,
select the best green bean, and test it again by using Cupping Method. Only those beans which pass the Cupping will
be sold to customers.
What is ALEALE
Coffee?
ALEALE Coffee is specialty
roasted and ground coffee made of
specialty green bean of Arabica Coffee.
Atributes of Arabica are :
Fragrance/aroma : fresh butter, spicy, nutty-like, candy like; Aftertaste:
long; Taste: delicate/mild; Acidity : complex, low; Body : full. Legal
Certificates have been awardet to my coffee.
Certificate Numbers issued by Health Department of Medan Government are
P-IRT No.3.10.1275.01.383, P-IRT No.3.10.1275.03.383, P-IRT No.6.10.1275.05.383 and P-IRT
No.6.10.1275.07.383. The Testing
Laboratory of the Institute for Industrial Research and Sandardization of
Industrial Ministry Office of Medan, North Sumatra, Indonesia proves that
coffee I produce is healthy (Certificate Number 00483).
What is SIRAMBUMAS
Coffee?
SIRAMBUMAS Coffee is specialty
roasted and ground coffee made of
specialty green bean of Robusta
Coffee. Legal Certificates have been
awardet to my coffee. Certificate
Numbers issued by Health Department of Medan Government are P-IRT
No.3.10.1275.02.383; P-IRT No.6.10.1275.04.383; P-IRT No.6.10.1275.06.383, and
P-IRT No.6.10.1275.08.383. The certicate
number issued by Research and Standardization Industry Body of Government is
00483.
What is Civet Coffee?
You must have ever heard Luwak Coffee or Civet Coffee or Kopi
Luwak. You also must have ever drunk it, otherwise try to drink it.
What is Kopi Luwak? Kopi Luwak is
Indonesian word. Translation is Luwak
Coffee or Civet Coffee. How is it
produced? Animal called civet (Paradoxurus hermaphrodites) eat the red
coffee fruits for fleshy part of fruit (mesocarp),
and then swallow it. In the civet
stomach, enzyme penetrate the coffee bean in order to make peptide shorter and
to free amino acids. The shape of coffee
bean is maintened. The coffee beans come out the civet stomach in form of
compact aggregation, not in each bean separately. These aggregate will then be gathered by people, washed,
dried under sunligt, hulled, roasted and
made in form of powder (ground coffee).
PEABERRY Civet Coffee is peaberry
that produced by civet (luwak). Peaberry is very special not only because it
was produced rarely at coffee plant but also because it has been selected
carefully. Normally, one cherry develops
two halves bean which form are flat. However, sometimes one cherry develops
only one bean which is oval or pea-shaped. This is called Peaberry. From my
experience, only around 4% of all beans harvested are Peaberry (Caracole).
Worker has to select peaberries carefully from lots of civet coffee bean. It
makes peaberry civet has optimal quality. In roasting, peaberry has more chance
to receive optimal roast because it rolls on roasting chamber. In flavor and taste, does peaberry civet
coffee has its own interesting attributes? My answer : Yes. You need to drink
it, and find the answer.
How do I provide my civet
coffee?
I buy the dried natural wild
civet feces aggregate (Natural Wild Civet Coffee) containing parchment of Arabica coffee from coffee farmers in the
mountains (elevation 1000 to 2300 m above sea level) in the province of North
Sumatra. By purchasing the aggregate, I
can confirm that I receive a 100% pure civet coffee. Then I leave them to dry in
the sun light on top of the aluminum plate. Once dry, then I wash it off with
clean water to obtain parchment. Then I leave these parchment to dry in the sun
light on top of the aluminum plate. Once dried, the parchment is then peeled
manually to obtain green beans. The green beans are then washed to clean the
seeds and to remove the husks. Clean green beans are then dried in the sun on
top of the aluminium plate to obtain 12-14% moisture content. Next step, I do
the Coffee Taste Test (Cupping Test) at my Coffee Taste Test Laboratory. Only
the Kopi Luwak which is passed the Cupping Test will be sold to the buyer. Seen that the process is very
long. Need to be notified that the yield of dried feces just 10-20%, meaning that
10 kg of dried feces gained 1-2 kg of green beans.
Red ripe fruit (Cherry) of arabica coffee
To dry parchment of arabica luwak on aluminium plate.
Thanks.
Kind regards.
Dr. Ir. Sabam Malau