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Goldenways Coffee Enterprise

GOLDENWAYS COFFEE ENTERPRICE


What was  background ?
Stimulated by my need of fund to help poor farmers of coffee as well as to share the best, most tasty and healthy coffee which I always drink, then I sell coffee.

Why do I need to sell coffee?
Most of the profit will be used to increase welfare (income) of coffee farmers through creative coffee value chain program by implementing pro-environmental and sustainable quality and quantity of coffee production system.  The activities will be in form of empowerment, training, field school, and facilitating.  In due time (in 2-3 years), the program will stimulate the coffee growers of a village to establish cooperative which builds the hulling and roasting facilities.  This will increase their income higher than ever.  Goldenways Coffee will be the buyer of these green beans as well as roasted beans.  Direct beneficieries will be 9,500 coffee farmers.


Who can buy my coffee?
Everybody, Roasters, Cafes, Restaurants, Offices, Stores, Institution, etc can buy my coffee. I already export my roasted bean and ground/powder coffee to the USA. Minimum order for export is 20 kgs.

Who am I?
My name is Dr. Ir. Sabam Malau, lecturer of Agriculture Faculty of University of HKBP Nommensen, Medan, Indonesia.  Member of Theology Commision of HKBP.  Member of Rules Commision of HKBP.  Doctor (PhD) from Georg-August University of Goettingen, Germany.  Alumni of Bogor Agriculture University (Institut Pertanin Bogor, IPB). Owner of Goldenways Coffee. Licensed Q Grader (Certificate issued by Coffee Quality Institute, USA,  and SCAA, USA), Roaster, Agronomist, and Coffee Expert who has Cupping Laboratory. Chairman of  NSCF-North Sumatra Coffee Forum. Member of Specialty Coffee Association of America (SCAA). Member of Specialty Coffee Association of Indonesia (SCAI). Coffee Consultant.  United States Agency for International Development (USAID) presented to me the Certificate of Appreciation for outstanding service of mine to the USAID-AMARTA program in Indonesia, signed by CoP Dr. William Levine and Deputy CoP Mark Birnbaum on 12 January 2011. I was awarded as Champion of the Community Entrepreneurship Challenge 2010, sponsored by Arthur Guinness Fund, organized by British Council Indonesia, signed by Mr. Keith Davies Country Director of British Council Indonesia; the fund in amount of IDR 100,000,000 had been transferred directly to the bank account of Aliansi Proagribisnis Pakpak Bharat.

What is Goldenways Coffee?
Goldenways Coffee is a Science, Technology and Quality-Based Enterprise that belongs to me.   Certificates of Goldenways Coffee (Coffee Trader and Roaster):
(1).  Business Registration Number: 02.12.5.15.37761/1586/2046/04/2013 2013 issued by Medan City Government, Indonesia
(2).  Industrial Permit Number: 0149/0121/1.1/0603/04/2013 issued by Medan City Government, Indonesia
(3).  U.S. FDA Registration Number: 13685282730 issued by the United States (U.S.) Food and Drug Administration (FDA).  Goldenways Coffee has been duly registered by Lehrman Beverage Law, PLLC with the U.S. FDA.

What coffee do I sell?
I sell only pure 100% coffee with no-additives at all. I sell specialty coffee of green bean, roasted bean, and ground coffee of Arabica and Robusta coffee as well as Luwak Coffee to all over the world.  The origin of coffee bean is highland (1000-2300 m asl) of North Sumatra Province, Indonesia. Known generally as Sumut Coffee, Batak Coffee, or Mandheling Coffee.  Based on regencies, specificly known also as  Dairi/Sidikalang Coffee, Humbanghas/Lintong Coffee, Pakpak Bharat Coffee, Samosir Coffee, Simalungun Coffee, Tanah Karo Coffee, Tapanuli Selatan Coffee, Tapanuli Utara Coffee, and Tobasa Coffee. Trade name is ALEALE for Arabica and SIRAMBUMAS for Robusta and DaSola for Luwak Coffee.  Pamper yourself, dear family, and respect guests to the right, pure, fragrant, tasty and healthy coffee. Seven Star Quality, Affordable Price.  Customers first, delivery on time.

How do I prepare the coffee?
I myself roast green coffee soonest after customers pay for the coffee, so that my roasted and ground coffee is always fresh.   I buy parchment and green bean from coffee farmers as well as coffee processors who has hulling maschine which produces green bean from parchments.  This coffee processor buy parchment from farmers.  Before I buy the green bean, I test first the samples by using Cupping Method.  I then buy if the sample passes the test.  After payment,  the processors send the grean bean.  Then, I dry the green bean under sunlight, select the best green bean, and test it again by using Cupping Method.  Only those beans which pass the Cupping will be sold to customers. 

What is ALEALE Coffee?


ALEALE Coffee is specialty roasted and ground coffee made of  specialty green bean of Arabica Coffee.  Atributes of  Arabica are : Fragrance/aroma : fresh butter, spicy, nutty-like, candy like; Aftertaste: long; Taste: delicate/mild; Acidity : complex, low; Body : full. Legal Certificates have been awardet to my coffee.  Certificate Numbers issued by Health Department of Medan Government are P-IRT No.3.10.1275.01.383, P-IRT No.3.10.1275.03.383,  P-IRT No.6.10.1275.05.383 and P-IRT No.6.10.1275.07.383.  The Testing Laboratory of the Institute for Industrial Research and Sandardization of Industrial Ministry Office of Medan, North Sumatra, Indonesia proves that coffee I produce is healthy (Certificate Number 00483). 

What is SIRAMBUMAS Coffee?


SIRAMBUMAS Coffee is specialty roasted and ground coffee made of  specialty green bean of  Robusta Coffee.  Legal Certificates have been awardet to my coffee.  Certificate Numbers issued by Health Department of Medan Government are P-IRT No.3.10.1275.02.383; P-IRT No.6.10.1275.04.383; P-IRT No.6.10.1275.06.383, and P-IRT No.6.10.1275.08.383.  The certicate number issued by Research and Standardization Industry Body of Government is 00483. 

What is Civet Coffee?
You must have ever heard  Luwak Coffee or Civet Coffee or Kopi Luwak.   You also must have  ever drunk it, otherwise try to drink it. What is Kopi Luwak?  Kopi Luwak is Indonesian word.  Translation is Luwak Coffee or Civet Coffee.  How is it produced?  Animal called civet (Paradoxurus hermaphrodites) eat the red coffee fruits for fleshy part of fruit (mesocarp), and then swallow it.  In the civet stomach, enzyme penetrate the coffee bean in order to make peptide shorter and to free amino acids.  The shape of coffee bean is maintened. The coffee beans come out the civet stomach in form of compact aggregation, not in each bean separately.  These aggregate  will then be gathered by people, washed, dried under sunligt,  hulled, roasted and made in form of powder (ground coffee).

PEABERRY Civet Coffee is peaberry that produced by civet (luwak). Peaberry is very special not only because it was produced rarely at coffee plant but also because it has been selected carefully.  Normally, one cherry develops two halves bean which form are flat. However, sometimes one cherry develops only one bean which is oval or pea-shaped. This is called Peaberry. From my experience, only around 4% of all beans harvested are Peaberry (Caracole). Worker has to select peaberries carefully from lots of civet coffee bean. It makes peaberry civet has optimal quality. In roasting, peaberry has more chance to receive optimal roast because it rolls on roasting chamber.  In flavor and taste, does peaberry civet coffee has its own interesting attributes? My answer : Yes. You need to drink it, and find the answer.


How do I provide my civet coffee?
I buy the dried natural wild civet feces aggregate (Natural Wild Civet Coffee) containing parchment of  Arabica coffee from coffee farmers in the mountains (elevation 1000 to 2300 m above sea level) in the province of North Sumatra.  By purchasing the aggregate, I can confirm that I receive  a 100%  pure civet coffee. Then I leave them to dry in the sun light on top of the aluminum plate. Once dry, then I wash it off with clean water to obtain parchment. Then I leave these parchment to dry in the sun light on top of the aluminum plate. Once dried, the parchment is then peeled manually to obtain green beans. The green beans are then washed to clean the seeds and to remove the husks. Clean green beans are then dried in the sun on top of the aluminium plate to obtain 12-14% moisture content. Next step, I do the Coffee Taste Test (Cupping Test) at my Coffee Taste Test Laboratory. Only the Kopi Luwak which is passed the Cupping Test will be sold  to the buyer. Seen that the process is very long. Need to be notified that the yield of dried feces just 10-20%, meaning that 10 kg of dried feces gained 1-2 kg of green beans.

Red ripe fruit (Cherry) of arabica coffee
To dry parchment of arabica luwak on aluminium plate.
To dry green bean on aluminium plate.
Bluish bean of arabica coffee


Roasted whole bean
Packs (250 gram) of roasted coffee





Thanks.  Kind regards.

Dr. Ir. Sabam Malau

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