Challenges and Threats of Indonesian Coffee Exports to China Amids the Tremendous Market Potential of China, Indonesia sees challenges and threats of coffee exports to China. Indonesia must be able to handle it and make it becomes opportunities. What are those all, and how? As the result of China-ASEAN Forum, China has wiped off the tariff for coffee. China has decided that coffee is a non-tariff commodity. It means, the price of Indonesian coffee can become lower that increases the competitiveness in chinese market. However, Indonesia must always remember potential threats which arise from Vietnam side as well as China side: First threat is Vietnam. Vietnam is an ASEAN member and hence receive the facilitation of non-tariff on coffee. Vietnam is geographycally and politically much closer to China. Hence, Vietnamese coffee bean tends to have lower price in the China market than indonesian coffee. We can conclude that Vietnam is surely a significantly strong competit