Sidikalang Coffee Entrepreneur Saor Aritonang “Quality and no cheat are the key success factors of my business” , so said Mr. Saor Aritonang to Mr. Sabam Malau in a friendly interview took place today in the IDA Store in Sidikalang, the capital city of Dairi Regency of North Sumatra Province of Indonesia. Photo 1: Saor Aritonang (Right), Safei (customer, center) and Sabam Malau (left) standing in the IDA Store. Safei (living in Tebing Tinggi) always buys IDA coffee powder for loyal customers in Bangka Belitung Province. Mr. Saor Aritonang is the owner of the famous IDA store that sells the coffee powder. The store locates in Jalan Sudirman Nr. 20, Sidikalang, Telp (0627) 23330. Dr Sabam Malau is Chairman of NSCF-North Sumatera Coffee Forum. The following is the entire interview result. Sabam Malau : Would you please tell me the buyers of your coffee powder? Saor Aritonang : The loyal buyers are living in this regency, other regencies, other towns, other prov